…to the other business of the day, I must recommend this article to my Gentle Readers. It concerns a minor matter with which you might even be personally acquainted: broken ice-cream machines at McDonald’s:
When you order ice cream, you don’t want to hear “We’re out” or “It’s broken,” yet it has been happening so often across the United States in recent years that it became somewhat of a cultural meme that spawned considerable media interest. Reports indicate that up to a quarter of McDonald’s ice cream machines are not operational at any given time.
Ice cream sales make up 3% of total McDonald’s sales (over $22 billion annually), amounting to about a quarter of a billion dollars a year. If the company is losing out on roughly 25% of that, we have a $56 million question on our hands every year.
Interesting stuff, eh? Mind you, $56 million is a lot of money even in counterfeit bills. No executive worth his annual bonus would wave it aside as too little to trouble himself over. So what’s going on?
The author of the article has a thesis. Many won’t like it. But it’s both well supported by the patterns and consistent with other developments of our times. And it has nothing to do with “culture.”
I await your thoughts.